{"name":"Alnwick Playhouse","domain":"alnwickplayhouse.co.uk","url":"https://optimly.ai/brand/alnwick-playhouse","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Community arts centre, theatre and cinema in Alnwick, Northumberland, offering films, live performances, exhibitions, food and accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"description","label":"Description","shape":"text","content":"Alnwick Playhouse is a community arts venue that presents cinema screenings, live performances, exhibitions and activities for schools and young people. It also operates The Playhouse Kitchen, offers membership and donations, provides volunteering and community opportunities, and runs accommodation at 32 Bondgate next to the theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring the community together through the arts, support schools and young people, provide opportunities for performers, artists and community groups, and keep arts and cultural activities accessible to the local community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://alnwickplayhouse.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-focused, inclusive and engaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1925; it has been a vibrant arts centre since 1990.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Alnwick, Northumberland, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Ownership of the building transferred to Northumberland County Council in 2018.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible local opportunities to experience, participate in and connect through the arts, while supporting performers, artists, schools, young people and community groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cinema screenings\nLive performances and events\nArts exhibitions and gallery programming\nYouth theatre and activities for young people\nSchool visits and the Schools Go Free programme\nCommunity group and artist support\nCafé, kitchen and bar facilities\nMembership, donations and benefactor programmes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Film and cinema programme\nLive performance programme\nGallery exhibitions\nThe Playhouse Kitchen\nPlayhouse membership\nYouth Theatre\n32 Bondgate accommodation\nGift vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Playhouse membership costs £60 per year or £5 per month. Accommodation pricing is not stated; dog-friendly rooms incur an additional £20 per stay.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Arts, culture and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local audiences, families, schools, young people, performers, artists, community groups, visitors to Alnwick and cinema and live entertainment attendees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People of all ages in Alnwick and the wider community seeking local films, live performances, exhibitions, arts participation, food, accommodation or opportunities to support and participate in a community arts venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending cinema screenings\nAttending live performances and workshops\nVisiting exhibitions\nParticipating in youth theatre or school visits\nMeeting, relaxing or dining at The Playhouse Kitchen\nBooking accommodation next to the theatre\nJoining as a member for discounts and priority booking\nSupporting the venue through donations or benefactor membership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a diverse programme of films, performances and cultural activities\nOpportunities for children and young people to experience and participate in the arts\nSupport and visibility for local and established artists\nA welcoming place for the community to meet and connect\nMember discounts on selected tickets, bar and kitchen purchases\nConvenient accommodation beside the theatre in central Alnwick\nSupport for the continued operation of a local community venue","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alnwickplayhouse.co.uk","updated_at":"2026-11-08T02:35:16.542472+00:00"}]}],"last_refreshed_at":"2026-11-08T02:35:16.551810+00:00","last_changed_at":"2026-11-08T02:35:16.557622+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b1174e33-3317-412a-affb-bcd40c5e23a3"}