# Alpro (Danone)
> Alpro is a European company specializing in plant-based food and drink products, including milk alternatives made from soy, almonds, hazelnuts, cashew, rice, and oats. Since 2017, it has operated as a key subsidiary of the French multinational Danone following the acquisition of WhiteWave Foods. The brand is recognized for pioneering the soy milk market in Europe and maintains a strong focus on sustainability and health-conscious consumer products.
- URL: https://optimly.ai/brand/alpro-danone
- Slug: alpro-danone
- BAI Score: 92/100
- Archetype: Challenger
- Category: Food & Beverage
- Last Analyzed: April 10, 2026
## Competitors
- Califia Farms (https://optimly.ai/brand/califia-farms)
- Oatly (https://optimly.ai/brand/oatly)
## Also Referenced By
- Vitasoy (https://optimly.ai/brand/vitasoy)
## Buyer Intent Signals
Problems: Dairy Milk: Using traditional cow's milk for all dairy needs. | Homemade Plant Milk: Producing nut milk or oat milk at home using blenders and straining bags.
Solutions: best soy milk brands europe | plant based yogurt alternatives | healthiest dairy free milk | sustainable milk alternativesUK | Private Label/Store Brands: Consumers purchasing generic or store-brand oat, soy, or almond milk.
Comparisons: Alpro vs Oatly comparison