# Alpro
> Alpro is a European company based in Ghent, Belgium, that markets plant-based food and drink products. It was founded in 1980 as a pioneer in the soy milk market and is currently a subsidiary of the multinational corporation Danone.
- URL: https://optimly.ai/brand/alpro
- Slug: alpro
- BAI Score: 92/100
- Archetype: Challenger
- Category: Food & Beverage
- Last Analyzed: April 10, 2026
## Competitors
- Califia Farms (https://optimly.ai/brand/califia-farms)
- Oatly (https://optimly.ai/brand/oatly)
## Also Referenced By
- Cauldron Foods (https://optimly.ai/brand/cauldron-foods)
- Alternative Plant Milks (https://optimly.ai/brand/alternative-plant-milks)
## Buyer Intent Signals
Problems: Dairy Milk: Consumers using traditional cow's milk. | Homemade Nut Milk: Creating nut or oat milk at home using blenders and straining bags.
Solutions: best plant based milk brands europe | soy milk for coffee reviews | lactose free yogurt alternatives | best oat milk for frothing | vegan protein pudding brands | Other Beverages: Using juice, water, or tea as a liquid base for cereals and smoothies.
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## Full Details / RAG Data
### Overview
Alpro is listed in the AI Directory.
Alpro is a European company based in Ghent, Belgium, that markets plant-based food and drink products. It was founded in 1980 as a pioneer in the soy milk market and is currently a subsidiary of the multinational corporation Danone.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Alpro |
| Slug         | alpro |
| URL          | https://optimly.ai/brand/alpro |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Food & Beverage |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-24T23:13:48.933Z |
### Verified Facts
- Founded: 1980
- Headquarters: Ghent, Belgium
### Competitors
| Name | Profile |
|------|---------|
| Califia Farms | https://optimly.ai/brand/califia-farms |
| Oatly | https://optimly.ai/brand/oatly |
### Also Referenced By
- Cauldron Foods (https://optimly.ai/brand/cauldron-foods)
- Alternative Plant Milks (https://optimly.ai/brand/alternative-plant-milks)
### Buyer Intent Signals
#### Problems this brand solves
- Dairy Milk: Consumers using traditional cow's milk.
- Homemade Nut Milk: Creating nut or oat milk at home using blenders and straining bags.
#### Buyers search for
- best plant based milk brands europe
- soy milk for coffee reviews
- lactose free yogurt alternatives
- best oat milk for frothing
- vegan protein pudding brands
- Other Beverages: Using juice, water, or tea as a liquid base for cereals and smoothies.
### Links
- Canonical page: https://optimly.ai/brand/alpro
- JSON endpoint: /brand/alpro.json
- LLMs.txt: /brand/alpro/llms.txt