# Alpro
> Alpro is a European company based in Ghent, Belgium, that markets plant-based food and drink products. It was founded in 1980 as a pioneer in the soy milk market and is currently a subsidiary of the multinational corporation Danone.
- URL: https://optimly.ai/brand/alpro
- Slug: alpro
- BAI Score: 92/100
- Archetype: Challenger
- Category: Food & Beverage
- Last Analyzed: April 10, 2026
## Competitors
- Califia Farms (https://optimly.ai/brand/califia-farms)
- Oatly (https://optimly.ai/brand/oatly)
## Also Referenced By
- Cauldron Foods (https://optimly.ai/brand/cauldron-foods)
- Alternative Plant Milks (https://optimly.ai/brand/alternative-plant-milks)
## Buyer Intent Signals
Problems: Dairy Milk: Consumers using traditional cow's milk. | Homemade Nut Milk: Creating nut or oat milk at home using blenders and straining bags.
Solutions: best plant based milk brands europe | soy milk for coffee reviews | lactose free yogurt alternatives | best oat milk for frothing | vegan protein pudding brands | Other Beverages: Using juice, water, or tea as a liquid base for cereals and smoothies.