{"name":"ALSA","domain":"alsa.com","url":"https://optimly.ai/brand/alsa","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ALSA is a Spanish road passenger transport operator offering bus travel and integrated mobility services across regional, national, international and urban markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"description","label":"Description","shape":"text","content":"ALSA provides bus tickets, scheduled passenger transport, mobility solutions, coach hire and tourism services. It also manages bus stations, service areas and vehicle maintenance areas, and offers ticket management, bus location, passes, discounts and a mobile app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To meet people’s different transportation needs through integrated transport services, with customer satisfaction, safety, quality, innovation and environmental responsibility as guiding principles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://alsa.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, service-oriented and informative, emphasizing convenience, affordability, comfort and mobility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1923","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"ALSA is part of Mobico Group, alongside National Express.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people access safe, affordable and convenient passenger transportation for regional, national, international and urban journeys, while supporting related mobility needs such as station transfers and occasional travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Regional, national, international and urban bus transportation\nIntegrated mobility solutions\nBus station, service area and vehicle maintenance area management\nCoach hire and tourism services\nBus ticket sales and management\nBus location and schedule information\nPasses, fares, discounts and loyalty benefits\nMobile ticketing and real-time bus tracking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bus tickets\nAbono Único unlimited-travel pass\nAlsa Plus loyalty program\nRegional, monthly and youth passes\nCoach hire\nTourism services\nUrban and university transport services\nStation transfer services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website promotes best-price offers, minimum, reduced and flexible fares, exclusive discounts and several passes. The Abono Único is listed at €30 for youth and €60 for adults, with unlimited travel; other passes and discounts have separate terms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Passenger transportation and mobility services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Passengers and travelers using regional, national, international and urban bus services, as well as customers needing coach hire, tourism or other mobility services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Regional bus travel within Spain\nNational and international bus journeys\nUrban transportation\nUniversity transport services\nTransfers to stations\nCoach hire for occasional use\nTourism travel\nTravel to skiing trips, local festivities and music festivals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to scheduled bus transportation across multiple geographic levels\nAffordable travel through offers, flexible fares, discounts and passes\nConvenient travel planning using schedules and ticket search\nReal-time bus location through the app\nDigital ticket access without printing\nUp to 20 kilograms of luggage included free, with additional luggage available\nAccess to loyalty benefits and exclusive discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://alsa.com","updated_at":"2026-11-07T07:00:55.629233+00:00"}]}],"last_refreshed_at":"2026-11-07T07:00:55.637137+00:00","last_changed_at":"2026-11-07T07:00:55.644263+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=74f8dd4c-9f4a-4a5b-9659-f7f4970666cc"}