# Altru (by iCIMS)
> Altru is a mobile-first video platform designed to help organizations create employee-generated content for recruitment marketing and employer branding. Following its acquisition in 2020, it became a core component of the iCIMS Talent Cloud, specifically powering the iCIMS Video Studio product.
- URL: https://optimly.ai/brand/altru-acquired-by-icims
- Slug: altru-acquired-by-icims
- BAI Score: 82/100
- Archetype: Challenger
- Category: HR Technology
- Last Analyzed: April 9, 2026
## Competitors
- Editmate (https://optimly.ai/brand/editmate)
- Phenom (https://optimly.ai/brand/phenom)
- Videomyjob (https://optimly.ai/brand/videomyjob)
## Buyer Intent Signals
Problems: Traditional Video Production: Using generic stock videos or polished high-budget corporate videos that lack authenticity. | Manual Content Collection: Recruiters manually asking employees for quotes or photos to post on social media.
Solutions: best employee generated video platform for recruitment | iCIMS video studio reviews | affordable video tools for small startups recruitment | what happened to Altru video? | how to use video in employer branding | Internal Communication Tools: Using tools like Slack or email to record and share internal snippets without a management layer.
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## Full Details / RAG Data
### Overview
Altru (by iCIMS) is listed in the AI Directory.
Altru is a mobile-first video platform designed to help organizations create employee-generated content for recruitment marketing and employer branding. Following its acquisition in 2020, it became a core component of the iCIMS Talent Cloud, specifically powering the iCIMS Video Studio product.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Altru (by iCIMS) |
| Slug         | altru-acquired-by-icims |
| URL          | https://optimly.ai/brand/altru-acquired-by-icims |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | HR Technology |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-30T02:09:33.618Z |
### Verified Facts
- Founded: 2017
- Headquarters: New York, NY (Pre-acquisition)
### Competitors
| Name | Profile |
|------|---------|
| Editmate | https://optimly.ai/brand/editmate |
| Phenom | https://optimly.ai/brand/phenom |
| Videomyjob | https://optimly.ai/brand/videomyjob |
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Video Production: Using generic stock videos or polished high-budget corporate videos that lack authenticity.
- Manual Content Collection: Recruiters manually asking employees for quotes or photos to post on social media.
#### Buyers search for
- best employee generated video platform for recruitment
- iCIMS video studio reviews
- affordable video tools for small startups recruitment
- what happened to Altru video?
- how to use video in employer branding
- Internal Communication Tools: Using tools like Slack or email to record and share internal snippets without a management layer.
### Links
- Canonical page: https://optimly.ai/brand/altru-acquired-by-icims
- JSON endpoint: /brand/altru-acquired-by-icims.json
- LLMs.txt: /brand/altru-acquired-by-icims/llms.txt