# Altru (by iCIMS)
> Altru is a mobile-first video platform designed to help organizations create employee-generated content for recruitment marketing and employer branding. Following its acquisition in 2020, it became a core component of the iCIMS Talent Cloud, specifically powering the iCIMS Video Studio product.
- URL: https://optimly.ai/brand/altru-acquired-by-icims
- Slug: altru-acquired-by-icims
- BAI Score: 82/100
- Archetype: Challenger
- Category: HR Technology
- Last Analyzed: April 9, 2026
## Competitors
- Editmate (https://optimly.ai/brand/editmate)
- Phenom (https://optimly.ai/brand/phenom)
- Videomyjob (https://optimly.ai/brand/videomyjob)
## Buyer Intent Signals
Problems: Traditional Video Production: Using generic stock videos or polished high-budget corporate videos that lack authenticity. | Manual Content Collection: Recruiters manually asking employees for quotes or photos to post on social media.
Solutions: best employee generated video platform for recruitment | iCIMS video studio reviews | affordable video tools for small startups recruitment | what happened to Altru video? | how to use video in employer branding | Internal Communication Tools: Using tools like Slack or email to record and share internal snippets without a management layer.