# Altru (iCIMS Video Studio)
> Altru (now iCIMS Video Studio) is a recruitment marketing platform that enables employees to create and share short-form video content to attract talent. It was acquired by iCIMS to bolster its candidate experience and employer branding capabilities. The brand focuses on authentic storytelling rather than high-production corporate videos.
- URL: https://optimly.ai/brand/altru-icims-parade
- Slug: altru-icims-parade
- BAI Score: 45/100
- Archetype: Phantom
- Category: Human Resources Technology
- Last Analyzed: April 10, 2026
## Competitors
- Videomyjob (https://optimly.ai/brand/videomyjob)
## Buyer Intent Signals
Problems: Manual Recruitment Coordination: Using manual outreach and disparate tools like spreadsheets to coordinate candidate testimonials and recruitment events. | Creative Production Agencies: Employing third-party creative agencies to produce high-end employee branding videos rather than crowdsourcing them.
Solutions: video recruitment marketing platform | employee testimonial software for iCIMS | Altru Icims Parade features | what is Altru Parade software | iCIMS parade integration | Native Social Media Management: Using general social media platforms (LinkedIn/Instagram) without dedicated video testimonial software.