# Always
> Always is a global brand of feminine hygiene products including maxi pads, ultra-thin pads, liners, and wipes. Introduced in 1983, it has grown to become the market leader in many international territories, supported by extensive research into feminine anatomy and fluid management.
- URL: https://optimly.ai/brand/always-procter-and-gamble
- Slug: always-procter-and-gamble
- BAI Score: 94/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: April 10, 2026
## Competitors
- Kotex (https://optimly.ai/brand/kotex-kimberly-clark)
## Buyer Intent Signals
Problems: Traditional Reusable Cloths: Using rags, cloth, or knitted materials that are washed and reused. | Improvised Solutions: Managing cycles without external products (e.g., free bleeding) or using makeshift solutions.
Solutions: best pads for heavy flow | overnight menstrual pads | best organic cotton sanitary pads | bladder leak protection for women | period liners for daily use | Menstrual Cups/Discs: Using modern menstrual cups or medical-grade silicone discs. | Period Underwear: Using absorbent underwear specifically designed for menstruation.
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## Full Details / RAG Data
### Overview
Always is listed in the AI Directory.
Always is a global brand of feminine hygiene products including maxi pads, ultra-thin pads, liners, and wipes. Introduced in 1983, it has grown to become the market leader in many international territories, supported by extensive research into feminine anatomy and fluid management.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Always |
| Slug         | always-procter-and-gamble |
| URL          | https://optimly.ai/brand/always-procter-and-gamble |
| BAI Score    | 94/100 |
| Archetype    | Challenger |
| Category     | Consumer Goods |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-25T02:08:23.769Z |
### Verified Facts
- Founded: 1983
- Headquarters: Cincinnati, Ohio, USA
### Competitors
| Name | Profile |
|------|---------|
| Kotex | https://optimly.ai/brand/kotex-kimberly-clark |
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Reusable Cloths: Using rags, cloth, or knitted materials that are washed and reused.
- Improvised Solutions: Managing cycles without external products (e.g., free bleeding) or using makeshift solutions.
#### Buyers search for
- best pads for heavy flow
- overnight menstrual pads
- best organic cotton sanitary pads
- bladder leak protection for women
- period liners for daily use
- Menstrual Cups/Discs: Using modern menstrual cups or medical-grade silicone discs.
- Period Underwear: Using absorbent underwear specifically designed for menstruation.
### Links
- Canonical page: https://optimly.ai/brand/always-procter-and-gamble
- JSON endpoint: /brand/always-procter-and-gamble.json
- LLMs.txt: /brand/always-procter-and-gamble/llms.txt