{
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  "description": "Alzheimer's Research UK (ARUK) is the UK's leading dementia research charity, dedicated to revolutionizing the way dementia is treated, diagnosed, and prevented. They fund ground-breaking research, provide accredited information about dementia, and offer resources to promote brain health.",
  "url": "https://optimly.ai/brand/alzheimers-research-uk-aruk",
  "websiteUrl": "https://alzheimersresearchuk.org/",
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  "bai_tier_status": "active",
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  "archetype_status": "active",
  "category": "Alzheimer's Research Funding Organizations",
  "categorySlug": null,
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  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
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  "updatedAt": "2026-08-23T00:05:47.096Z",
  "verifiedVitals": {
    "website": "https://alzheimersresearchuk.org",
    "category": "Non-profit medical research organization",
    "what_it_does": "Funds and conducts research to find a cure for dementia, provides accredited information about dementia, and promotes brain health.",
    "primary_audience": "Individuals affected by dementia, their families, the general public interested in brain health, and dementia researchers.",
    "core_product": "Dementia research funding, dementia information, and brain health resources.",
    "pricing_model": {
      "kind": "free",
      "detail": "Information and brain health resources are free; funded by donations and fundraising events."
    },
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  "timestamp": 1787463154870
}