# Am Oved > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/am-oved - **Dataset:** https://optimly.ai/brand/am-oved.json - **Markdown:** https://optimly.ai/brand/am-oved/llms.txt - **Official website:** https://am-oved.co.il - **Slug:** am-oved - **Categories:** retail-ecommerce ## Overview - **Tagline:** Am Oved is an Israeli publishing house producing Hebrew-language fiction, nonfiction, poetry, children’s books, young-adult literature, science fiction, fantasy, and translated works. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Description:** Founded in 1942, Am Oved is one of Israel’s established publishing houses. It publishes Israeli and translated literature across fiction, nonfiction, children’s and young-adult books, poetry, science fiction and fantasy, psychoanalysis, travel, history, philosophy, and other cultural subjects. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 ## Identity - **Mission:** Am Oved was founded to meet the spiritual needs of the working public and now seeks to enrich the cultural experience of Hebrew readers from all walks of life with high-quality, widely appealing books across many genres. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Founders & leadership:** Managing Director: Adv. Hanital Swisa. Series and editorial leadership includes Youval Shimoni and Maya Feldman for Sifriyah La'am, Avi Shilon for Ofakim, Natalie Gvirtz and Roni Eldad for children and young-adult books, Dror Burstein for poetry, and Emanuel Berman for psychoanalysis. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Website:** https://am-oved.co.il Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Voice & tone:** Literary, cultural, thoughtful, informative, and reader-focused. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Founded:** 1942 Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Headquarters:** HaYarkon 5A, Bnei Brak, Migdaley Life, Building A, Israel Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Parent ownership:** Founded as an organ of the Histadrut (the Labor Federation) and initially associated with the Histadrut and its workers’ company. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 ## Offerings - **Problem solved:** Provides Hebrew readers with access to high-quality Israeli and translated literature, nonfiction, children’s books, poetry, and specialized cultural works. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Core capabilities:** - Publishing original Israeli fiction and nonfiction - Translating and publishing international literature - Publishing children’s and young-adult books - Publishing poetry, science fiction, fantasy, psychoanalysis, history, philosophy, science, and cultural nonfiction - Editing and curating literary series - Reprinting established and classic titles - Direct-to-consumer book sales through its online store Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Products / SKUs:** - Sifriyah La'am (People's Library) - Prosa Aheret - Ofakim (Horizons) - Ofakim Mada (Science) - Children and young-adult books - Science fiction and fantasy books - Poetry books - Psychoanalysis books Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Pricing:** Books are sold individually through the online store, with listed prices in Israeli shekels; the site also offers discounts, including a stated 30% website-customer discount and promotional book bundles. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 ## Audience - **Target industry:** Book publishing and cultural media Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Customer base:** Hebrew-language readers, book buyers, literature enthusiasts, children, young adults, educators, and readers interested in nonfiction and cultural subjects. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Ideal customer profile:** Readers and book buyers seeking Israeli and translated Hebrew-language literature, literary fiction, nonfiction, children’s books, poetry, and specialist cultural titles. Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Use cases:** - Reading Israeli literary fiction and contemporary prose - Accessing translated international fiction and classics - Buying books for children and young adults - Exploring history, science, philosophy, psychology, society, biography, and the arts - Reading poetry in Hebrew and translation - Exploring science fiction and fantasy - Accessing psychoanalytic and documentary works - Buying books directly through the publisher’s online store Source: Brand's website (https://am-oved.co.il) · 2026-11-08 - **Customer outcomes:** - Access to a broad catalog of Israeli and translated books - Cultural enrichment through literature and nonfiction - Discovery of established and emerging authors - Access to children’s and young-adult reading material - Availability of classic titles through reprints - Convenient direct purchase of books and discounted editions Source: Brand's website (https://am-oved.co.il) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.