{"name":"Amar Bank","domain":"amarbank.co.id","url":"https://optimly.ai/brand/amar-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Amar Bank is an Indonesian digital bank offering savings, deposits, loans, and financial solutions for individuals and UMKM.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"description","label":"Description","shape":"text","content":"PT Bank Amar Indonesia Tbk is a digital bank born digitally that provides financial products including savings, deposits, loans, and solutions for individuals and UMKM.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Memberdayakan individu dan UMKM yang unbanked dan underbanked melalui kesehatan keuangan dan inklusi yang benar-benar berdampak.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://amarbank.co.id","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, informal, and encouraging, using approachable Indonesian language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"RDTX Square Lt. 11, Jl. Prof. DR. Satrio No. 164, RT.4/RW.4, Karet Semanggi, Setiabudi, Kota Jakarta Selatan 12930, Indonesia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Amar Bank addresses limited access to financial services, financial management needs, savings consistency, investment needs, and borrowing needs for individuals and UMKM, including unbanked and underbanked communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital banking\nSavings and financial management\nAI-supported savings and deposits\nTime deposits\nPersonal lending\nFinancial inclusion for unbanked and underbanked individuals and UMKM\nMobile banking through the Amar Bank app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Amar Bank digital banking app\nCelengan savings\nDeposito\nBRANKAS\nPinjaman\nTunaiku\nAmar Bank Bisnis","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website states that Celengan offers 5.5% annual interest and Deposito offers competitive interest of up to 9% per year; terms and conditions apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and UMKM, particularly unbanked and underbanked communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and UMKM seeking accessible digital banking, savings, deposits, loans, and financial management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving money with flexible daily-interest savings\nBuilding consistent saving habits\nManaging and protecting savings with BRANKAS\nInvesting through time deposits\nBorrowing for personal needs with manageable installments\nAccessing digital banking services without traditional banking access\nManaging financial needs for UMKM","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial health and inclusion\nMore consistent saving\nAccess to savings and investment products\nAccess to loans for personal needs\nFinancial needs fulfilled through digital banking\nGreater access to financial services for unbanked and underbanked individuals and UMKM","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amarbank.co.id","updated_at":"2026-11-07T05:47:39.961675+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:39.967852+00:00","last_changed_at":"2026-11-07T05:47:39.982548+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1d02e4e9-1821-451e-ab23-8037accbb0f4"}