# Amar Bank

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/amar-bank
- **Dataset:** https://optimly.ai/brand/amar-bank.json
- **Markdown:** https://optimly.ai/brand/amar-bank/llms.txt
- **Official website:** https://amarbank.co.id
- **Slug:** amar-bank
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Amar Bank is an Indonesian digital bank offering savings, deposits, loans, and financial solutions for individuals and UMKM.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Description:** PT Bank Amar Indonesia Tbk is a digital bank born digitally that provides financial products including savings, deposits, loans, and solutions for individuals and UMKM.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

## Identity

- **Mission:** Memberdayakan individu dan UMKM yang unbanked dan underbanked melalui kesehatan keuangan dan inklusi yang benar-benar berdampak.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Website:** https://amarbank.co.id
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Voice & tone:** Friendly, accessible, informal, and encouraging, using approachable Indonesian language.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Headquarters:** RDTX Square Lt. 11, Jl. Prof. DR. Satrio No. 164, RT.4/RW.4, Karet Semanggi, Setiabudi, Kota Jakarta Selatan 12930, Indonesia
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

## Offerings

- **Problem solved:** Amar Bank addresses limited access to financial services, financial management needs, savings consistency, investment needs, and borrowing needs for individuals and UMKM, including unbanked and underbanked communities.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Core capabilities:**
  - Digital banking
  - Savings and financial management
  - AI-supported savings and deposits
  - Time deposits
  - Personal lending
  - Financial inclusion for unbanked and underbanked individuals and UMKM
  - Mobile banking through the Amar Bank app
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Products / SKUs:**
  - Amar Bank digital banking app
  - Celengan savings
  - Deposito
  - BRANKAS
  - Pinjaman
  - Tunaiku
  - Amar Bank Bisnis
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Pricing:** The website states that Celengan offers 5.5% annual interest and Deposito offers competitive interest of up to 9% per year; terms and conditions apply.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Customer base:** Individuals and UMKM, particularly unbanked and underbanked communities.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Ideal customer profile:** Individuals and UMKM seeking accessible digital banking, savings, deposits, loans, and financial management services.
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Use cases:**
  - Saving money with flexible daily-interest savings
  - Building consistent saving habits
  - Managing and protecting savings with BRANKAS
  - Investing through time deposits
  - Borrowing for personal needs with manageable installments
  - Accessing digital banking services without traditional banking access
  - Managing financial needs for UMKM
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

- **Customer outcomes:**
  - Improved financial health and inclusion
  - More consistent saving
  - Access to savings and investment products
  - Access to loans for personal needs
  - Financial needs fulfilled through digital banking
  - Greater access to financial services for unbanked and underbanked individuals and UMKM
Source: Brand's website (https://amarbank.co.id) · 2026-11-07

Page last updated 2026-11-07.

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