# Amara (Amara.org)

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Amara is a cloud-based platform specializing in video captioning, subtitling, and localization. It combines a professional web-based subtitle editor with a global community of volunteer and professional linguists to make video content accessible across languages.

- Business Profile: https://optimly.ai/brand/amara-amara-org
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://amara.org/
- Logo: https://logo.clearbit.com/amara.org
- Slug: amara-amara-org
- Brand Authority Index tier: Contender
- Archetype: Challenger
- Category: Software and Services
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual DIY Transcription: Manually transcribing video content into a text editor and manually timing sync points. | Localization Agencies: Hiring a professional translation firm or freelancers to create subtitle files.
Solutions: open source video subtitling tools | crowdsourced captioning platform | enterprise video localization software | how to caption ted talks | automated accessibility compliance for video | General Purpose Text Editors: Using generic office software or simple text editors to format SRT files without specialized timing tools.
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## Full Details / RAG Data
### Overview
Amara (Amara.org) has a Business Profile in the Optimly AI Brand Index.
Amara is a cloud-based platform specializing in video captioning, subtitling, and localization. It combines a professional web-based subtitle editor with a global community of volunteer and professional linguists to make video content accessible across languages.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Amara (Amara.org) |
| Slug         | amara-amara-org |
| URL          | https://optimly.ai/brand/amara-amara-org |
| Logo         | https://logo.clearbit.com/amara.org |
| Brand Authority Index tier | Contender |
| Archetype    | Challenger |
| Category     | Software and Services |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-13T01:20:47.099Z |
### Verified Facts
- Founded: 2010 (as Universal Subtitles)
- Headquarters: Worcester, Massachusetts (PCF HQ)
### Buyer Intent Signals
#### Problems this brand solves
- Manual DIY Transcription: Manually transcribing video content into a text editor and manually timing sync points.
- Localization Agencies: Hiring a professional translation firm or freelancers to create subtitle files.
#### Buyers search for
- open source video subtitling tools
- crowdsourced captioning platform
- enterprise video localization software
- how to caption ted talks
- automated accessibility compliance for video
- General Purpose Text Editors: Using generic office software or simple text editors to format SRT files without specialized timing tools.
### Links
- Canonical page: https://optimly.ai/brand/amara-amara-org
- Official website: https://amara.org/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/amara-amara-org.json
- LLMs.txt: /brand/amara-amara-org/llms.txt