{"name":"Amari Hotels and Resorts","domain":"amari.com","url":"https://optimly.ai/brand/amari-hotels-and-resorts","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Amari Hotels and Resorts is a hospitality brand offering hotels and resorts with locally inspired design, dining, personalised service and guest experiences across destinations in Asia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"description","label":"Description","shape":"text","content":"Amari creates stays that combine local heritage with contemporary design, cuisine and service. Its properties offer accommodations, dining, leisure facilities, family activities, wellness services and meeting and event spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To enrich every guest moment through personalised warmth, vibrant local experiences and hospitality rooted in local tradition.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://amari.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, uplifting, vibrant and locally inspired.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"ONYX Hospitality Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides comfortable, culturally connected accommodation and complete hospitality experiences for leisure, business, family and event travellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel and resort accommodation\nPersonalised guest service through Amari Hosts\nLocally inspired dining and culinary experiences\nSpa, swimming pool and fitness facilities\nFamily activities and kids’ experiences\nMeetings, conferences and event venues\nDirect booking and loyalty benefits through ONYX Rewards\nDestination-based hospitality across cities and coastal resorts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Amari hotels and resorts\nGuest rooms and suites\nAmaya Food Gallery and other hotel dining venues\nSpas, pools and fitness centres\nMeetings and event spaces\nONYX Rewards membership and mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travellers, business travellers, families, diners, wellness guests and meetings and events customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travellers and organisations seeking contemporary hotels or resorts with local character, dining, leisure amenities, personalised service and meeting or event facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"City stays for work or leisure\nBeach and resort holidays\nFamily vacations with children’s activities\nAirport-connected accommodation\nDining and culinary experiences\nSpa, pool and fitness-based relaxation\nBusiness meetings, conferences and social events\nBooking stays with loyalty benefits and mobile services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable stays with modern amenities\nPersonalised guidance and warm service throughout the stay\nAccess to local culture and destination experiences\nConvenient dining, wellness and leisure options\nMemorable family experiences\nProductive meetings and events supported by flexible venues\nBooking and in-stay convenience through ONYX Rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amari.com","updated_at":"2026-11-08T03:33:39.315270+00:00"}]}],"last_refreshed_at":"2026-11-08T03:33:39.321604+00:00","last_changed_at":"2026-11-08T03:33:39.329319+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b1c314fe-0ba3-482c-9d3e-f6503076c5e5"}