# AmaWaterways River Cruise Line > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/amawaterways-river-cruise-line - **Dataset:** https://optimly.ai/brand/amawaterways-river-cruise-line.json - **Markdown:** https://optimly.ai/brand/amawaterways-river-cruise-line/llms.txt - **Official website:** https://amawaterways.com - **Slug:** amawaterways-river-cruise-line - **Categories:** travel-hospitality ## Overview - **Tagline:** AmaWaterways is a family-run river cruise line offering immersive journeys aboard custom-designed ships across Europe, Asia, Africa and South America. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Description:** AmaWaterways offers river cruises across 35 countries and 12 rivers, combining spacious ships, heartfelt service, regionally inspired cuisine, daily onshore experiences and travel tailored to guests' interests. Source: Brand's website (https://amawaterways.com) · 2026-11-07 ## Identity - **Mission:** To personally connect with our guests and make a positive impact on the world so that every mile of their river cruise experience becomes one of their most cherished memories. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Founders & leadership:** Rudi Schreiner is identified as one of AmaWaterways' founders. The company describes itself as family-run. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Website:** https://amawaterways.com Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Voice & tone:** Warm, personal, inspirational and discovery-oriented, emphasizing heartfelt service, authentic experiences, comfort and connection. Source: Brand's website (https://amawaterways.com) · 2026-11-07 ## Offerings - **Problem solved:** AmaWaterways simplifies multi-destination travel by allowing guests to unpack once while exploring multiple countries, cities and landscapes, with accommodations, dining, service and daily experiences organized around the river journey. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Core capabilities:** - River cruise operation across Europe, Asia, Africa and South America - Custom-designed river cruise ships and onboard accommodations - Curated itineraries across 35 countries and 12 rivers - Daily guided and independent onshore experiences - Regionally inspired cuisine and onboard dining - Wellness amenities including fitness centers, pickleball courts and spa treatments - Cruise planning support from river cruise experts - Themed and interest-focused cruises Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Products / SKUs:** - River cruises in Europe, Asia, Africa and South America - Custom-designed river cruise ships - Themed cruises including wine, beer, music, holiday, city escape, castle and Smithsonian Journeys sailings - Soulful Experiences itineraries - Land-and-cruise experiences in destinations including Egypt, Vietnam and Cambodia - AirPlus fixed-rate roundtrip airfare and complimentary transfers to Europe Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Pricing:** Displayed itinerary fares include starting prices such as $3,059, $2,829 and $7,319 per person. Offers include savings of up to $2,500 and complimentary stateroom upgrades for eligible departures. Source: Brand's website (https://amawaterways.com) · 2026-11-07 ## Audience - **Target industry:** Travel and tourism, specifically river cruising. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Customer base:** Travelers, including solo travelers, couples, families, multigenerational groups and guests interested in particular cultural, culinary, wellness, historical or active-travel experiences. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Ideal customer profile:** Travelers seeking comfortable, immersive and curated multi-destination vacations with personalized service, regional cuisine, daily excursions and the convenience of unpacking once. Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Use cases:** - Exploring multiple European countries and cities by river - Experiencing cultural, historical and culinary destinations - Taking themed cruises focused on wine, beer, music, castles or holiday markets - Traveling solo or with family and multigenerational groups - Combining river cruising with land experiences in Egypt, Vietnam and Cambodia - Enjoying active travel through guided walking tours, bike rides, hikes and golf - Relaxing through onboard dining, wellness facilities and spa treatments Source: Brand's website (https://amawaterways.com) · 2026-11-07 - **Customer outcomes:** - Wake up somewhere new each day while keeping the same accommodation - Access city centers and villages where larger ocean ships cannot reach - Choose between guided insight and independent discovery on daily excursions - Experience regional cuisine and destinations through locally connected journeys - Receive personalized, heartfelt service from crew and cruise managers - Enjoy comfortable accommodations with river views, twin balconies and onboard amenities - Create memorable journeys tailored to individual interests and travel preferences Source: Brand's website (https://amawaterways.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.