{
  "slug": "amazon-ads-freevee",
  "name": "Amazon Ads / Freevee",
  "description": "Amazon Ads / Freevee represents the intersection of Amazon's massive digital advertising business and its free, ad-supported streaming video service (FAST). Freevee, formerly IMDb TV, serves as a premium content destination that allows users to watch movies, shows, and originals without a subscription, funded entirely by commercials managed through the Amazon Ads platform.",
  "url": "https://optimly.ai/brand/amazon-ads-freevee",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Media and Advertising",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T14:27:35.083548+00:00",
  "verifiedVitals": {
    "website": "advertising.amazon.com / amazon.com/freevee",
    "founded": "2019 (as IMDb Freedive)",
    "headquarters": "Seattle, Washington, USA",
    "pricing_model": "Free (Ad-supported)",
    "core_products": "Amazon Streaming TV ads, Freevee Originals, FAST (Free Ad-supported Streaming TV) Channels",
    "key_differentiator": "The only free streaming service that leverages Amazon's proprietary first-party shopping data to target and measure ad performance.",
    "target_markets": "Streaming viewers, digital advertisers, media buyers",
    "employee_count": "10,000+ (Amazon Ads department)",
    "funding_stage": "Public (AMZN)",
    "subcategory": "Ad-Supported Video on Demand (AVOD)"
  },
  "intentTags": null,
  "timestamp": 1778195388329
}