{
  "slug": "amazon-advertising-off-sitedsp",
  "name": "Amazon Advertising Off Sitedsp (Amazon DSP)",
  "description": "A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.",
  "url": "https://optimly.ai/brand/amazon-advertising-off-sitedsp",
  "logoUrl": "",
  "baiScore": 12,
  "archetype": "Phantom",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "criteo",
      "name": "Criteo"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    },
    {
      "slug": "walmart-connect-via-trade-desk",
      "name": "Walmart Connect Via Trade Desk"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "citrusad-epsilon-publicis",
      "name": "CitrusAd (Epsilon/Publicis)"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "direct-publisher-buys",
      "name": "Direct Publisher Buys"
    },
    {
      "slug": "google-dv360",
      "name": "Google Dv360"
    }
  ],
  "parentBrand": {
    "slug": "amazon",
    "name": "Amazon.com, Inc."
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T17:53:25.314+00:00",
  "verifiedVitals": {
    "website": "advertising.amazon.com",
    "founded": "2012 (as Amazon Advertising Platform)",
    "headquarters": "Seattle, WA",
    "pricing_model": "Usage-based (CPM) with potential managed service minimums.",
    "core_products": "Programmatic Display, Video Ads, Audio Ads, Twitch Ads",
    "key_differentiator": "Access to Amazon's exclusive first-party purchase and intent data for targeting users on non-Amazon websites.",
    "target_markets": "Enterprise brands, agencies, and Amazon Sellers (endemic and non-endemic).",
    "employee_count": "10,000+ (Ad division)",
    "funding_stage": "Public",
    "subcategory": "Demand Side Platform (DSP)"
  },
  "intentTags": {
    "problemIntents": [
      "Direct Publisher Buys: Buying ads directly from individual publishers or through manual insertion orders.",
      "Media Agencies: Outsourcing programmatic execution to a specialized media buying firm."
    ],
    "solutionIntents": [
      "What is Amazon Advertising Off Sitedsp?",
      "Amazon programmatic ads off-site",
      "How to run ads on third party sites via Amazon",
      "Google DV360: Using Google Display & Video 360 to reach audiences across the non-Amazon web."
    ],
    "evaluationIntents": [
      "Amazon Off Sitedsp pricing",
      "Amazon Advertising Off Sitedsp vs The Trade Desk"
    ]
  },
  "timestamp": 1777499402854
}