# Amazon Advertising Off Sitedsp (Amazon DSP)
> A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.
- URL: https://optimly.ai/brand/amazon-advertising-off-sitedsp
- Slug: amazon-advertising-off-sitedsp
- BAI Score: 12/100
- Archetype: Phantom
- Category: Advertising Technology
- Last Analyzed: April 10, 2026
- Part of: Amazon.com, Inc. (https://optimly.ai/brand/amazon)
## Competitors
- Criteo (https://optimly.ai/brand/criteo)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
- Walmart Connect Via Trade Desk (https://optimly.ai/brand/walmart-connect-via-trade-desk)
## AI-Suggested Alternatives
- Direct Publisher Buys (https://optimly.ai/brand/direct-publisher-buys)
- Google Dv360 (https://optimly.ai/brand/google-dv360)
## Also Referenced By
- CitrusAd (Epsilon/Publicis) (https://optimly.ai/brand/citrusad-epsilon-publicis)
## Buyer Intent Signals
Problems: Direct Publisher Buys: Buying ads directly from individual publishers or through manual insertion orders. | Media Agencies: Outsourcing programmatic execution to a specialized media buying firm.
Solutions: What is Amazon Advertising Off Sitedsp? | Amazon programmatic ads off-site | How to run ads on third party sites via Amazon | Google DV360: Using Google Display & Video 360 to reach audiences across the non-Amazon web.
Comparisons: Amazon Off Sitedsp pricing | Amazon Advertising Off Sitedsp vs The Trade Desk
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## Full Details / RAG Data
### Overview
Amazon Advertising Off Sitedsp (Amazon DSP) is listed in the AI Directory.
A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Amazon Advertising Off Sitedsp (Amazon DSP) |
| Slug         | amazon-advertising-off-sitedsp |
| URL          | https://optimly.ai/brand/amazon-advertising-off-sitedsp |
| BAI Score    | 12/100 |
| Archetype    | Phantom |
| Category     | Advertising Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-29T21:50:02.854Z |
### Verified Facts
- Founded: 2012 (as Amazon Advertising Platform)
- Headquarters: Seattle, WA
### Competitors
| Name | Profile |
|------|---------|
| Criteo | https://optimly.ai/brand/criteo |
| The Trade Desk | https://optimly.ai/brand/the-trade-desk |
| Walmart Connect Via Trade Desk | https://optimly.ai/brand/walmart-connect-via-trade-desk |
### Also Referenced By
- CitrusAd (Epsilon/Publicis) (https://optimly.ai/brand/citrusad-epsilon-publicis)
### AI-Suggested Alternatives
- Direct Publisher Buys (https://optimly.ai/brand/direct-publisher-buys)
- Google Dv360 (https://optimly.ai/brand/google-dv360)
### Buyer Intent Signals
#### Problems this brand solves
- Direct Publisher Buys: Buying ads directly from individual publishers or through manual insertion orders.
- Media Agencies: Outsourcing programmatic execution to a specialized media buying firm.
#### Buyers search for
- What is Amazon Advertising Off Sitedsp?
- Amazon programmatic ads off-site
- How to run ads on third party sites via Amazon
- Google DV360: Using Google Display & Video 360 to reach audiences across the non-Amazon web.
#### Buyers compare
- Amazon Off Sitedsp pricing
- Amazon Advertising Off Sitedsp vs The Trade Desk
### Parent Brand
- Amazon.com, Inc. (https://optimly.ai/brand/amazon)
### Links
- Canonical page: https://optimly.ai/brand/amazon-advertising-off-sitedsp
- JSON endpoint: /brand/amazon-advertising-off-sitedsp.json
- LLMs.txt: /brand/amazon-advertising-off-sitedsp/llms.txt