# Amazon Advertising Off Sitedsp (Amazon DSP)
> A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.
- URL: https://optimly.ai/brand/amazon-advertising-off-sitedsp
- Slug: amazon-advertising-off-sitedsp
- BAI Score: 12/100
- Archetype: Phantom
- Category: Advertising Technology
- Last Analyzed: April 10, 2026
- Part of: Amazon.com, Inc. (https://optimly.ai/brand/amazon)
## Competitors
- Criteo (https://optimly.ai/brand/criteo)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
- Walmart Connect Via Trade Desk (https://optimly.ai/brand/walmart-connect-via-trade-desk)
## AI-Suggested Alternatives
- Direct Publisher Buys (https://optimly.ai/brand/direct-publisher-buys)
- Google Dv360 (https://optimly.ai/brand/google-dv360)
## Also Referenced By
- CitrusAd (Epsilon/Publicis) (https://optimly.ai/brand/citrusad-epsilon-publicis)
## Buyer Intent Signals
Problems: Direct Publisher Buys: Buying ads directly from individual publishers or through manual insertion orders. | Media Agencies: Outsourcing programmatic execution to a specialized media buying firm.
Solutions: What is Amazon Advertising Off Sitedsp? | Amazon programmatic ads off-site | How to run ads on third party sites via Amazon | Google DV360: Using Google Display & Video 360 to reach audiences across the non-Amazon web.
Comparisons: Amazon Off Sitedsp pricing | Amazon Advertising Off Sitedsp vs The Trade Desk