# Amazon Advertising
> Amazon Advertising is the digital advertising arm of Amazon, providing a suite of products designed to help businesses reach customers at every stage of the shopping journey. It leverages Amazon's first-party shopper data to offer highly targeted advertising across its marketplace, devices, and third-party sites.
- URL: https://optimly.ai/brand/amazon-advertising
- Slug: amazon-advertising
- BAI Score: 94/100
- Archetype: Challenger
- Category: Advertising & Marketing
- Last Analyzed: April 11, 2026
- Part of: Amazoncom Inc (https://optimly.ai/brand/amazoncom-inc)
## Competitors
- Google Ads (https://optimly.ai/brand/google-ads)
- Meta Ads Facebookinstagram (https://optimly.ai/brand/meta-ads-facebookinstagram)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Also Referenced By
- Criteo Retail Media (https://optimly.ai/brand/criteo-retail-media)
- Google Ads Search (https://optimly.ai/brand/google-ads-search)
- Google Display Network (https://optimly.ai/brand/google-display-network)
- Microsoft Advertising (Bing) (https://optimly.ai/brand/microsoft-advertising-bing)
- Kroger Precision Marketing (https://optimly.ai/brand/kroger-precision-marketing)
- Microsoft Advertising (https://optimly.ai/brand/microsoft-advertising)
- Citrusad Epsilonpublicis (https://optimly.ai/brand/citrusad-epsilonpublicis)
- Target Roundel (https://optimly.ai/brand/target-roundel)
- Tiktok Ads Manager (https://optimly.ai/brand/tiktok-ads-manager)
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)
- Criteo (https://optimly.ai/brand/criteo)
- Microsoft Advertising (PromoteIQ) (https://optimly.ai/brand/microsoft-advertising-promoteiq)