# Amazon Basics
> Amazon Basics is a private-label brand owned by Amazon.com, offering a wide range of household goods, electronics, and office supplies. Launched in 2009, it focuses on providing high-demand consumer products at a lower price point than name-brand competitors by leveraging Amazon's supply chain and sales data.
- URL: https://optimly.ai/brand/amazon-basics
- Slug: amazon-basics
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail/E-commerce
- Last Analyzed: April 9, 2026
- Part of: Amazoncom Inc (https://optimly.ai/brand/amazoncom-inc)
## Competitors
- Anker (Anker Innovations) (https://optimly.ai/brand/anker)
- Kirkland Signature (Costco) (https://optimly.ai/brand/kirkland-signature-costco)
## Also Referenced By
- Member's Mark (https://optimly.ai/brand/member-s-mark-sam-s-club)
- Mainstays Walmart (https://optimly.ai/brand/mainstays-walmart)
- Big Box Retailer Private Labels (https://optimly.ai/brand/big-box-retailer-private-labels)
- Consumer Grade Gear (https://optimly.ai/brand/consumer-grade-gear)
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## Full Details / RAG Data
### Overview
Amazon Basics is listed in the AI Directory.
Amazon Basics is a private-label brand owned by Amazon.com, offering a wide range of household goods, electronics, and office supplies. Launched in 2009, it focuses on providing high-demand consumer products at a lower price point than name-brand competitors by leveraging Amazon's supply chain and sales data.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Amazon Basics |
| Slug         | amazon-basics |
| URL          | https://optimly.ai/brand/amazon-basics |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Retail/E-commerce |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-12T06:51:57.159Z |
### Verified Facts
- Founded: 2009
- Headquarters: Seattle, WA
### Competitors
| Name | Profile |
|------|---------|
| Anker (Anker Innovations) | https://optimly.ai/brand/anker |
| Kirkland Signature (Costco) | https://optimly.ai/brand/kirkland-signature-costco |
### Also Referenced By
- Member's Mark (https://optimly.ai/brand/member-s-mark-sam-s-club)
- Mainstays Walmart (https://optimly.ai/brand/mainstays-walmart)
- Big Box Retailer Private Labels (https://optimly.ai/brand/big-box-retailer-private-labels)
- Consumer Grade Gear (https://optimly.ai/brand/consumer-grade-gear)
### Parent Brand
- Amazoncom Inc (https://optimly.ai/brand/amazoncom-inc)
### Links
- Canonical page: https://optimly.ai/brand/amazon-basics
- JSON endpoint: /brand/amazon-basics.json
- LLMs.txt: /brand/amazon-basics/llms.txt