{
  "slug": "amazon-dsp-aap",
  "name": "Amazon DSP (formerly AAP)",
  "description": "Amazon DSP (formerly known as AAP or Amazon Advertising Platform) is a programmatic demand-side platform that enables advertisers to buy display, video, and audio ads at scale. It utilizes Amazon's first-party shopper data to target audiences both on Amazon-owned properties and third-party exchanges.",
  "url": "https://optimly.ai/brand/amazon-dsp-aap",
  "logoUrl": "",
  "baiScore": 45,
  "archetype": "Phantom",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "criteo",
      "name": "Criteo"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    },
    {
      "slug": "walmart-connect-dsp",
      "name": "Walmart Connect Dsp"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "google-display-video-360-dv360",
      "name": "Google Display Video 360 Dv360"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "amazon",
    "name": "Amazon.com, Inc."
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T17:56:01.727+00:00",
  "verifiedVitals": {
    "website": "advertising.amazon.com/solutions/products/amazon-dsp",
    "founded": "2012 (as AAP)",
    "headquarters": "Seattle, WA",
    "pricing_model": "Usage-based (CPM) with minimum monthly spend for managed service.",
    "core_products": "Amazon DSP, Amazon Publisher Services, OTT Video Ads",
    "key_differentiator": "Exclusive access to Amazon’s closed-loop shopper intent data for targeting and attribution.",
    "target_markets": "Consumer Brands (CPG), Advertising Agencies, E-commerce Sellers",
    "employee_count": "1,000,000+ (Parent)",
    "funding_stage": "Public",
    "subcategory": "Retail Media / Programmatic Advertising"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Management: Utilizing internal employees to manually manage Amazon advertising campaigns via the basic Amazon Advertising console.",
      "Advertising Agencies: Hiring specialized e-commerce marketing firms to manage programmatic ad spend on Amazon.",
      "Search-Only Strategy: Running only keyword-based Search ads on Amazon without any display or programmatic reach."
    ],
    "solutionIntents": [
      "programmatic advertising on Amazon",
      "Amazon demand side platform features",
      "how to sign up for Amazon AAP",
      "Generic DSP Tools: Running programmatic ads on platforms like Google Display Network or The Trade Desk that link to Amazon listings."
    ],
    "evaluationIntents": [
      "Amazon AAP vs DSP",
      "Amazon DSP Aap pricing"
    ]
  },
  "timestamp": 1777084819796
}