{
  "slug": "amazon-dsp",
  "name": "Amazon DSP",
  "description": "Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. It leverages Amazon's proprietary first-party shopper data to reach specific audiences across the web.",
  "url": "https://optimly.ai/brand/amazon-dsp",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "criteo",
      "name": "Criteo"
    },
    {
      "slug": "meta-ads-manager",
      "name": "Meta Ads Manager"
    },
    {
      "slug": "the-trade-desk",
      "name": "The Trade Desk"
    },
    {
      "slug": "walmart-connect-dsp",
      "name": "Walmart Connect Dsp"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "google-dv360",
      "name": "Google Dv360"
    },
    {
      "slug": "google-marketing-platform-dv360",
      "name": "Google Marketing Platform Dv360"
    },
    {
      "slug": "adobe-advertising-cloud",
      "name": "Adobe Advertising Cloud"
    },
    {
      "slug": "mediamath",
      "name": "MediaMath"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T01:30:26.959+00:00",
  "verifiedVitals": {
    "website": "advertising.amazon.com/solutions/products/amazon-dsp",
    "founded": "2012",
    "headquarters": "Seattle, WA",
    "pricing_model": "Usage-based / Managed Service percentage of spend",
    "core_products": "Programmatic Display, Video Ads, Audio Ads, Amazon Marketing Cloud (AMC) integration.",
    "key_differentiator": "The only DSP with direct access to Amazon's global, real-time purchase and intent data.",
    "target_markets": "E-commerce brands, CPG companies, Enterprise media agencies.",
    "employee_count": "10,000+ (within Amazon Ads division)",
    "funding_stage": "Public (NASDAQ: AMZN)",
    "subcategory": "Programmatic Advertising (DSP)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Direct Media Buying: Managing programmatic buys via manual outreach to publishers or using basic social media ad managers.",
      "Full-Service Media Agencies: Hiring a specialized media buying agency to manage programmatic inventory and optimization.",
      "Status Quo (No Programmatic): Continuing with search and social ads only, missing out on upper-funnel display and OTT/CTV reach."
    ],
    "solutionIntents": [
      "What is a demand side platform?",
      "Amazon advertising programmatic options",
      "Best retail media networks 2024",
      "Programmatic advertising with first party data",
      "How to buy ads on Twitch and IMDb",
      "Alternative DSP Platforms: Using other demand-side platforms like The Trade Desk or Google Display & Video 360 to reach similar audiences."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777056802669
}