# Amazon DSP
> Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. It leverages Amazon's proprietary first-party shopper data to reach specific audiences across the web.
- URL: https://optimly.ai/brand/amazon-dsp
- Slug: amazon-dsp
- BAI Score: 92/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 10, 2026
## Competitors
- Criteo (https://optimly.ai/brand/criteo)
- Meta Ads Manager (https://optimly.ai/brand/meta-ads-manager)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
- Walmart Connect Dsp (https://optimly.ai/brand/walmart-connect-dsp)
## Also Referenced By
- Google Dv360 (https://optimly.ai/brand/google-dv360)
- Google Marketing Platform Dv360 (https://optimly.ai/brand/google-marketing-platform-dv360)
- Adobe Advertising Cloud (https://optimly.ai/brand/adobe-advertising-cloud)
- MediaMath (https://optimly.ai/brand/mediamath)
## Buyer Intent Signals
Problems: Manual Direct Media Buying: Managing programmatic buys via manual outreach to publishers or using basic social media ad managers. | Full-Service Media Agencies: Hiring a specialized media buying agency to manage programmatic inventory and optimization. | Status Quo (No Programmatic): Continuing with search and social ads only, missing out on upper-funnel display and OTT/CTV reach.
Solutions: What is a demand side platform? | Amazon advertising programmatic options | Best retail media networks 2024 | Programmatic advertising with first party data | How to buy ads on Twitch and IMDb | Alternative DSP Platforms: Using other demand-side platforms like The Trade Desk or Google Display & Video 360 to reach similar audiences.