# Amazon Registrar / Route 53
> Amazon Registrar Route 53 is a scalable and highly available Domain Name System (DNS) web service designed for developers and businesses. It provides domain name registration, DNS routing, and health checking for resources within and outside the Amazon Web Services (AWS) ecosystem. As an ICANN-accredited registrar, it allows users to manage their domain portfolio and technical routing in a single consolidated interface.
- URL: https://optimly.ai/brand/amazon-registrar-route-53
- Slug: amazon-registrar-route-53
- BAI Score: 95/100
- Archetype: Challenger
- Category: Cloud Computing
- Last Analyzed: April 11, 2026
- Part of: Amazon Web Services (AWS) (https://optimly.ai/brand/amazon-web-services-aws)
## Competitors
- GoDaddy (https://optimly.ai/brand/godaddy)
## Also Referenced By
- Cloud Provider Registrars (https://optimly.ai/brand/cloud-provider-registrars)
## Buyer Intent Signals
Problems: Manual BIND Management: System administrators manually editing BIND configuration files on self-managed servers. | Cloud Managed Service Provider (MSP): Outsourcing the entire cloud infrastructure and domain management to an AWS-certified consultancy.
Solutions: enterprise DNS hosting | cloud domain registrar | latency based routing DNS | register .com domain for aws | global server load balancing solutions | Standard Web Host DNS: Managing DNS records through a generic hosting provider's basic cPanel or dashboard.
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## Full Details / RAG Data
### Overview
Amazon Registrar / Route 53 is listed in the AI Directory.
Amazon Registrar Route 53 is a scalable and highly available Domain Name System (DNS) web service designed for developers and businesses. It provides domain name registration, DNS routing, and health checking for resources within and outside the Amazon Web Services (AWS) ecosystem. As an ICANN-accredited registrar, it allows users to manage their domain portfolio and technical routing in a single consolidated interface.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Amazon Registrar / Route 53 |
| Slug         | amazon-registrar-route-53 |
| URL          | https://optimly.ai/brand/amazon-registrar-route-53 |
| BAI Score    | 95/100 |
| Archetype    | Challenger |
| Category     | Cloud Computing |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-13T03:25:41.395Z |
### Verified Facts
- Founded: 2010
- Headquarters: Seattle, Washington, USA
### Competitors
| Name | Profile |
|------|---------|
| GoDaddy | https://optimly.ai/brand/godaddy |
### Also Referenced By
- Cloud Provider Registrars (https://optimly.ai/brand/cloud-provider-registrars)
### Buyer Intent Signals
#### Problems this brand solves
- Manual BIND Management: System administrators manually editing BIND configuration files on self-managed servers.
- Cloud Managed Service Provider (MSP): Outsourcing the entire cloud infrastructure and domain management to an AWS-certified consultancy.
#### Buyers search for
- enterprise DNS hosting
- cloud domain registrar
- latency based routing DNS
- register .com domain for aws
- global server load balancing solutions
- Standard Web Host DNS: Managing DNS records through a generic hosting provider's basic cPanel or dashboard.
### Parent Brand
- Amazon Web Services (AWS) (https://optimly.ai/brand/amazon-web-services-aws)
### Links
- Canonical page: https://optimly.ai/brand/amazon-registrar-route-53
- JSON endpoint: /brand/amazon-registrar-route-53.json
- LLMs.txt: /brand/amazon-registrar-route-53/llms.txt