# Amelia > Amelia (formerly IPsoft) is a global leader in Enterprise AI, specializing in conversational AI and AIOps. The company develops 'Digital Employees' designed to interact with humans and automate back-end IT processes for large organizations. - URL: https://optimly.ai/brand/amelia - Slug: amelia - BAI Score: 85/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 11, 2026 ## Competitors - Ada (Ada Support) (https://optimly.ai/brand/ada) - Cognigy (https://optimly.ai/brand/cognigy) ## Also Referenced By - Bookly (https://optimly.ai/brand/bookly)