{"name":"Ameriabank","domain":"ameriabank.am","url":"https://optimly.ai/brand/ameriabank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ameriabank is a leading Armenian financial and technology institution providing retail, SME, corporate, investment and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ameriabank is a financial and technology institution operating in Armenia, offering banking and financial solutions through digital channels, branches and an ecosystem of related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be a trusted financial and technology space with seamless solutions to improve the quality of life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ameriabank.am","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-focused, technology-oriented and innovation-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1910; the bank states that its history began as a branch of the Kovkasyan Commercial Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The bank's significant shareholders include Lion Finance Group PLC, formerly Bank of Georgia Group PLC; JSC Bank of Georgia; and the European Bank for Reconstruction and Development (EBRD). The site also states that Lion Finance Group PLC acquired a 90% stake in April 2024 and that EBRD retained a 9.99% stake.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible financial services and digital solutions for personal banking, business operations, borrowing, payments, savings, investments and international transactions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail and personal banking\nSME and business banking\nCorporate banking\nInvestment banking and securities services\nDigital and mobile banking\nPayment cards and payment processing\nConsumer, mortgage and secured lending\nDeposits and savings products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"MyAmeria digital and mobile banking\nVisa and Mastercard payment cards\nSmart Account\nMyAmeria Star\nAMP rewards program\nConsumer loans\nOnline consumer finance\nMyHome","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, students, small and medium-sized businesses, corporate clients, investors and shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in Armenia seeking retail, digital, lending, payments, savings, investment or corporate banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing bank accounts online\nUsing mobile and remote banking\nObtaining payment cards\nMaking payments and money transfers\nApplying for consumer, mortgage, car and other loans\nSaving through deposits and savings accounts\nInvesting through MyInvest and securities services\nManaging SME and corporate finances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to banking services through digital channels and branches\nFaster online applications for selected loans and banking products\nAccess to payment cards, accounts and mobile banking\nFinancing for personal, housing, vehicle and business needs\nSavings and investment opportunities\nSupport for SME and corporate financial operations\nAccess to international transfers, currency exchange and trade finance\nRewards and benefits through card and loyalty programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ameriabank.am","updated_at":"2026-11-06T22:11:40.874258+00:00"}]}],"last_refreshed_at":"2026-11-06T22:11:40.882167+00:00","last_changed_at":"2026-11-06T22:11:40.890958+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=febf0d42-1bb5-460f-ac86-b87ff333b210"}