# America First Credit Union > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/america-first-credit-union - **Dataset:** https://optimly.ai/brand/america-first-credit-union.json - **Markdown:** https://optimly.ai/brand/america-first-credit-union/llms.txt - **Official website:** https://americafirst.com - **Slug:** america-first-credit-union - **Categories:** fintech-financial-services ## Overview - **Tagline:** America First Credit Union is a member-focused credit union providing deposit accounts, loans, payment services, business banking, financial education, and community programs. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Description:** America First Credit Union is a federally chartered credit union founded in 1939 in Salt Lake City, Utah. It serves members through full-service branches and digital banking, offering consumer and business financial products, financial education, and community support programs. Source: Brand's website (https://americafirst.com) · 2026-11-07 ## Identity - **Mission:** America First says its chief concern is the financial well-being of members. It strives to provide superior products and services, strengthen the communities it serves, help members reach their financial goals, and support their families' financial security. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Founders & leadership:** The board of directors is elected by the membership, consists of a diverse group of individuals, and serves three-year terms. The credit union's historical Presidents/CEOs include R.D. (Ray) Hagen, James (Jim) Dawson, Olin (Rick) Craig, and John B. Lund. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Website:** https://americafirst.com Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Voice & tone:** Member-focused, community-oriented, supportive, educational, and approachable. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Founded:** March 16, 1939 Source: Brand's website (https://americafirst.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps individuals, families, and businesses manage money, save, borrow, make payments, access financial education, and pursue financial goals through credit union products and services. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Core capabilities:** - Consumer deposit and checking account services - Certificate accounts and savings products - Auto, home equity, mortgage, and other consumer lending - Online banking and financial services - Business banking, SBA lending, and business health savings accounts - Branch-based member service across multiple states - Financial literacy education and community presentations - Charitable and community support programs Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Products / SKUs:** - Checking accounts, including Premium Checking - Savings accounts - Certificate accounts - Auto loans - Home equity lines of credit - Mortgage loans - Other consumer loans - Visa and debit card services Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Pricing:** The website advertises certificate accounts earning up to 4.60% APY for a limited time, an introductory HELOC rate as low as 3.74% APR for the first six months, Utah auto loans as low as 5.24% APR for a five-year fixed term, and 30-year fixed home loans as low as 6.875% with 6.984% APR. Source: Brand's website (https://americafirst.com) · 2026-11-07 ## Audience - **Target industry:** Financial services, specifically consumer and business credit union banking. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Customer base:** America First reports serving over 736,000 members through 113 full-service branches. Its service area includes Utah, Nevada, Arizona, Idaho, and New Mexico, and its offerings address consumers, families, businesses, educators, and communities. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Ideal customer profile:** Individuals and families seeking member-oriented checking, savings, lending, payment, and financial education services, plus businesses seeking commercial lending, SBA financing, and employee health savings account options. Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Use cases:** - Opening and managing checking, savings, and certificate accounts - Applying for auto, home equity, mortgage, and other loans - Managing finances through online banking and bill pay - Accessing Visa and debit card services - Finding in-person branch support - Obtaining SBA or commercial financing for a business - Providing employees with Health Savings Account options - Teaching children, students, and adults financial literacy Source: Brand's website (https://americafirst.com) · 2026-11-07 - **Customer outcomes:** - Improved financial well-being and security - Progress toward personal financial goals - Access to low-rate financing options - Ability to save and manage money through deposit products - Improved financial literacy and money-management skills - Convenient access to branch and online services - Support for business funding and employee health savings - Stronger communities through charitable and educational initiatives Source: Brand's website (https://americafirst.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.