{"name":"America's First Federal Credit Union","domain":"amfirst.org","url":"https://optimly.ai/brand/america-s-first-federal-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"America's First Federal Credit Union (AmFirst) is a member-owned financial cooperative offering banking, savings, loans, credit cards, digital banking and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"description","label":"Description","shape":"text","content":"AmFirst is a community-focused credit union serving members through branches, ATMs, digital banking and financial products including deposit accounts, certificates of deposit, loans and credit cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve members rather than maximize profits, remain financially sound, and help improve members' financial lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"AmFirst is governed by a volunteer board of directors made up of credit union members. The President reports to the board.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://amfirst.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Member-focused, community-oriented, educational and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned financial cooperative; the credit union is owned and served by its members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible financial products, services and education to help members manage money, save, borrow, build credit and protect their financial well-being.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Member-owned credit union services\nSavings and checking accounts\nCertificate of deposit accounts\nAuto and personal lending\nCredit cards, including secured Visa credit cards\nDigital banking and mobile apps\nBranch, ATM and video teller access\nFinancial education and fraud-prevention guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nChecking accounts\n15-month CD Special\nAuto loans\nPersonal loans\nCredit cards\nSecured Visa credit card\nSave to Win® prize-linked savings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes current rates, including a 4.30% APY 15-month CD Special, a 4.90% auto loan APR, a 10.80% personal loan APR and a 7.80% credit card APR. Rates and promotional terms may be limited-time.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit unions and consumer banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 200,000 members who live in the community, including individuals seeking consumer banking, savings, borrowing and credit services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Community members seeking a member-owned alternative to a bank for deposit accounts, loans, credit cards, digital banking and financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings or checking accounts\nSaving through certificates of deposit or prize-linked savings\nFinancing an automobile or personal expense\nBuilding or improving credit\nUsing credit cards\nManaging finances through digital and mobile banking\nAccessing cash and teller services through branches and ATMs\nLearning about fraud prevention and financial safety","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to financial products and services through a member-owned cooperative\nPotentially higher returns and lower interest rates than many banks\nImproved credit and long-term financial health\nConvenient access through digital banking, branches, ATMs and video tellers\nNCUA-insured share savings and checking accounts up to $250,000\nSupport for members' financial lives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amfirst.org","updated_at":"2026-11-11T00:46:38.509464+00:00"}]}],"last_refreshed_at":"2026-11-11T00:46:38.515740+00:00","last_changed_at":"2026-11-11T00:46:38.525049+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c7a72c49-418f-4e2d-93f4-7edcd391cd2b"}