# America's First Federal Credit Union > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-11. - **Brand record:** https://optimly.ai/brand/america-s-first-federal-credit-union - **Dataset:** https://optimly.ai/brand/america-s-first-federal-credit-union.json - **Markdown:** https://optimly.ai/brand/america-s-first-federal-credit-union/llms.txt - **Official website:** https://amfirst.org - **Slug:** america-s-first-federal-credit-union - **Categories:** fintech-financial-services ## Overview - **Tagline:** America's First Federal Credit Union (AmFirst) is a member-owned financial cooperative offering banking, savings, loans, credit cards, digital banking and related financial services. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Description:** AmFirst is a community-focused credit union serving members through branches, ATMs, digital banking and financial products including deposit accounts, certificates of deposit, loans and credit cards. Source: Brand's website (https://amfirst.org) · 2026-11-11 ## Identity - **Mission:** To serve members rather than maximize profits, remain financially sound, and help improve members' financial lives. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Founders & leadership:** AmFirst is governed by a volunteer board of directors made up of credit union members. The President reports to the board. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Website:** https://amfirst.org Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Voice & tone:** Member-focused, community-oriented, educational and supportive. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Parent ownership:** Member-owned financial cooperative; the credit union is owned and served by its members. Source: Brand's website (https://amfirst.org) · 2026-11-11 ## Offerings - **Problem solved:** Provides accessible financial products, services and education to help members manage money, save, borrow, build credit and protect their financial well-being. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Core capabilities:** - Member-owned credit union services - Savings and checking accounts - Certificate of deposit accounts - Auto and personal lending - Credit cards, including secured Visa credit cards - Digital banking and mobile apps - Branch, ATM and video teller access - Financial education and fraud-prevention guidance Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Products / SKUs:** - Savings accounts - Checking accounts - 15-month CD Special - Auto loans - Personal loans - Credit cards - Secured Visa credit card - Save to Win® prize-linked savings Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Pricing:** The website publishes current rates, including a 4.30% APY 15-month CD Special, a 4.90% auto loan APR, a 10.80% personal loan APR and a 7.80% credit card APR. Rates and promotional terms may be limited-time. Source: Brand's website (https://amfirst.org) · 2026-11-11 ## Audience - **Target industry:** Financial services; credit unions and consumer banking. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Customer base:** More than 200,000 members who live in the community, including individuals seeking consumer banking, savings, borrowing and credit services. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Ideal customer profile:** Community members seeking a member-owned alternative to a bank for deposit accounts, loans, credit cards, digital banking and financial guidance. Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Use cases:** - Opening and managing savings or checking accounts - Saving through certificates of deposit or prize-linked savings - Financing an automobile or personal expense - Building or improving credit - Using credit cards - Managing finances through digital and mobile banking - Accessing cash and teller services through branches and ATMs - Learning about fraud prevention and financial safety Source: Brand's website (https://amfirst.org) · 2026-11-11 - **Customer outcomes:** - Access to financial products and services through a member-owned cooperative - Potentially higher returns and lower interest rates than many banks - Improved credit and long-term financial health - Convenient access through digital banking, branches, ATMs and video tellers - NCUA-insured share savings and checking accounts up to $250,000 - Support for members' financial lives Source: Brand's website (https://amfirst.org) · 2026-11-11 Page last updated 2026-11-11. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.