# American Express
> American Express is a globally recognized financial institution specializing in credit cards, charge cards, and travel-related services. Founded in 1850, it has evolved from an express mail service into a leader in the premium payments industry, known for its extensive rewards programs and global merchant network.
- URL: https://optimly.ai/brand/american-express
- Slug: american-express
- BAI Score: 94/100
- Archetype: Incumbent
- Category: Financial Services