{
  "slug": "american-heart-association-aha",
  "name": "American Heart Association (AHA)",
  "description": "The American Heart Association's BLS course trains healthcare professionals and other personnel to promptly recognize life-threatening emergencies, perform high-quality chest compressions, deliver appropriate breaths and ventilations, and provide early use of an AED, reflecting the latest AHA Guidelines for CPR and ECC.",
  "url": "https://optimly.ai/brand/american-heart-association-aha",
  "websiteUrl": "https://cpr.heart.org/",
  "logoUrl": "https://logo.clearbit.com/cpr.heart.org",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Healthcare Education",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:26.686Z",
  "verifiedVitals": {
    "website": "https://cpr.heart.org",
    "pricing_model": "Course fees (varying by format), separate purchase for online course components and/or materials. Hands-on sessions are often purchased separately for blended/self-guided options.",
    "core_products": "Basic Life Support (BLS) courses, BLS Provider Manuals (eBook and print), HeartCode BLS online course, BLS Reference Cards, 2025 Handbook of Emergency Cardiovascular Care for Healthcare Providers, 2025 AHA Guidelines for CPR and ECC.",
    "key_differentiator": "Directly reflects science and education from the official 2025 American Heart Association Guidelines for CPR and Emergency Cardiovascular Care (ECC), offering flexible learning formats (classroom, blended, self-guided), CE/CME availability, and a widely recognized 2-year BLS Provider eCard.",
    "target_markets": "Healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills in various settings.",
    "subcategory": "Emergency Cardiovascular Care Training"
  },
  "intentTags": {
    "problemIntents": [
      "Local Independent CPR Instructor: Seeking CPR and BLS training from smaller, local instructors or organizations not directly affiliated with major national bodies like AHA, which may offer less standa",
      "Forego Certification: Choosing not to obtain or renew BLS certification, which would lead to non-compliance with professional requirements and a lack of essential life-saving skills."
    ],
    "solutionIntents": [
      "American Heart Association BLS course",
      "AHA BLS certification for healthcare professionals",
      "CPR training for doctors nurses",
      "BLS online course AHA",
      "Where to find AHA BLS class",
      "Online Instructional Videos/Apps: Utilizing free or paid online videos and mobile applications to learn CPR techniques. While these can provide knowledge, they typically do not offer official, recogni"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786473367775
}