{"name":"Americanas","domain":"americanas.com.br","url":"https://optimly.ai/brand/americanas","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Brazilian online retail marketplace offering products across categories including electronics, appliances, furniture, beauty, baby care, supplements and more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"description","label":"Description","shape":"text","content":"Americanas operates an e-commerce storefront with product listings from Americanas SA and third-party sellers, along with delivery, pickup and installation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://americanas.com.br","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, informal and deal-focused, emphasizing discounts, coupons, fast delivery and payment benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables consumers to discover and purchase a broad range of products online, compare listings, access promotions, and receive products by delivery or pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product marketplace\nProduct search, catalog browsing and filtering\nPromotional offers and coupons\nPix and credit-card payment options\nInstallment payments without interest on selected products\nRegional freight and delivery options based on CEP\nPickup in as little as 2 hours for selected products\nMobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Consumer electronics and smartphones\nHome appliances and air conditioners\nFurniture and home goods\nBeauty and personal care products\nBaby care products and diapers\nSupplements and vitamins\nGames and gaming products\nAutomotive products such as tires","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item and seller. The site advertises discounts, Pix pricing, coupons, free freight on selected items, and interest-free installment plans on selected purchases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce and retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Online shoppers purchasing consumer goods, household products, personal care items, baby products, supplements and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in Brazil seeking a broad online assortment, promotional pricing, delivery or local pickup, and installment payment options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for electronics, appliances and smartphones\nPurchasing furniture and home goods\nBuying diapers and baby hygiene products\nBuying supplements, vitamins and sports nutrition products\nPurchasing beauty and personal care products\nBuying games and gaming hardware\nOrdering appliance installation services\nUsing coupons, Pix discounts and promotional campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad assortment of products in one online storefront\nPotential savings through discounts, coupons and Pix pricing\nFlexible payment through credit-card installments\nDelivery or pickup options for eligible purchases\nAccess to appliance installation services\nAbility to shop from the Americanas mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://americanas.com.br","updated_at":"2026-11-07T05:19:13.090029+00:00"}]}],"last_refreshed_at":"2026-11-07T05:19:13.427879+00:00","last_changed_at":"2026-11-07T05:19:13.589324+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=84532feb-8a47-4c0b-8e5d-4f960945a7f6"}