# Amobee
> Amobee is a global advertising technology company that provides a unified platform for cross-channel media planning and buying. It specializes in programmatic advertising, social media integration, and converged TV solutions for brands and agencies. Following its 2022 acquisition, it operates as part of the Nexxen ecosystem.
- URL: https://optimly.ai/brand/amobee
- Slug: amobee
- BAI Score: 72/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Adobe Advertising Cloud (https://optimly.ai/brand/adobe-advertising-cloud)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Also Referenced By
- Basis Technologies Formerly Centro (https://optimly.ai/brand/basis-technologies-formerly-centro)
## Buyer Intent Signals
Problems: Manual Platform Management: Media buying teams manually logging into multiple social and search platforms to place ads. | Full-Service Ad Agency: Outsourcing the entire digital strategy and execution to a managed service provider.
Solutions: best programmatic DSP for cross-channel advertising | Nexxen ad platform reviews | TV and digital ad convergence platforms | advanced social media advertising tools for enterprises | who acquired amobee 2022 | Native Platform Tools: Using basic built-in analytics from Google or Meta without a cross-channel aggregator.