# Anastasia Beverly Hills > Anastasia Beverly Hills is an American cosmetics company best known for its eyebrow products and for introducing the 'Golden Ratio' brow shaping method. Founded by Romanian-born Anastasia Soare, the brand evolved from a flagship salon in Beverly Hills to a global prestige beauty powerhouse. It is a dominant force in the professional artistry and consumer makeup markets, particularly noted for its high-pigmentation palettes and brow grooming tools. - URL: https://optimly.ai/brand/anastasia-beverly-hills - Slug: anastasia-beverly-hills - BAI Score: 88/100 - Archetype: Incumbent - Category: Beauty & Personal Care