{
  "slug": "angus-soft-fruits",
  "name": "angus-soft-fruits",
  "description": "Angus Soft Fruits is a berry specialist established in 1994 in Scotland. They work with a global network of growers to supply high-quality, great-tasting berries, including exclusive varieties from their AVA™ Berries Breeding Programme, to retailers, wholesalers, and foodservice customers worldwide. They emphasize sustainability and ethical practices throughout their supply chain.",
  "url": "https://optimly.ai/brand/angus-soft-fruits",
  "websiteUrl": "https://angussoftfruits.co.uk/",
  "logoUrl": "https://logo.clearbit.com/angussoftfruits.co.uk",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Fresh Fruit",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T20:00:06.645Z",
  "verifiedVitals": {
    "website": "https://angussoftfruits.co.uk",
    "category": "Fresh Produce Supplier",
    "what_it_does": "Angus Soft Fruits is a company established in 1994 that works with growers globally to deliver berries to customers. They are involved in the breeding, growing, sourcing, packing, and distribution of berries, operating BRCGS accredited packing sites in the UK. They also have their own breeding program for exclusive berry varieties.",
    "primary_audience": "Retailers, wholesalers, and foodservice customers in the United Kingdom, Europe, the Middle East, and Asia.",
    "core_product": "Berries, including their exclusive AVA™ Berries and Good Natured Berries brands."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789866988412
}