{
  "slug": "anibisch",
  "name": "anibisch",
  "description": "Anibis.ch is a Swiss online classifieds platform where users can buy and sell a wide variety of new and used items, including cars, real estate, motorcycles, fashion, household goods, musical instruments, and more. It offers free listings and facilitates direct transactions between private individuals and businesses.",
  "url": "https://optimly.ai/brand/anibisch",
  "websiteUrl": "https://anibis.ch/",
  "logoUrl": "https://logo.clearbit.com/anibis.ch",
  "baiScore": 36.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Classifieds Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T14:03:08.062Z",
  "verifiedVitals": {
    "website": "https://anibis.ch",
    "what_it_does": "Anibis.ch is an online platform that allows private and commercial users in Switzerland to post, search, find, sell, buy, and give away a wide variety of new and used items, including vehicles, real estate, clothing, furniture, electronics, and services. It also offers discounted shipping label services.",
    "primary_audience": "Individuals and businesses in Switzerland, particularly in French-speaking Switzerland, looking to buy, sell, or rent goods and services.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Users can place basic classified ads for free. The platform also offers discounted shipping labels and potentially other premium features or services."
    },
    "parent_ownership": "SMG Swiss Marketplace Group (since 2021), which was previously owned by Scout24 Schweiz AG (acquired in 2009) and Ringier Digital AG (since 2014).",
    "named_competitors": [
      "tutti.ch",
      "ricardo.ch",
      "petitesannonces.ch",
      "immoscout24.ch",
      "autoscout24.ch",
      "ebay.com",
      "leboncoin.fr",
      "homegate.ch",
      "subito.it",
      "ebay.fr",
      "galaxus.ch",
      "trovas.ch",
      "FB Marketplace"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789967258368
}