{"name":"Animate","domain":"animate.co.jp","url":"https://optimly.ai/brand/animate","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Animate is a specialty retailer and entertainment venue for anime, manga, games, character goods, books, and related fan experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"description","label":"Description","shape":"text","content":"Animate operates stores in Japan and overseas, offering anime and manga merchandise, books, games, media, trading cards, cosplay goods, special events, limited-time character shops, collaboration cafés, and theater events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with the enjoyment of being surrounded by works they love through Animate-only shops and related fan experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://animate.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, enthusiastic, and fan-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps anime, manga, game, and character-content fans find related merchandise, limited-time collaborations, themed experiences, and events in physical venues.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating specialty retail stores for anime, manga, games, and character merchandise\nSelling books, doujinshi, games, CDs, Blu-rays, DVDs, goods, art materials, trading cards, and cosplay products\nOrganizing limited-time Animate ONLY SHOP events with merchandise, panel exhibitions, and photo areas\nOperating Gratte collaboration cafés featuring character-printed drinks, cookies, graphic ice, and limited collaboration merchandise\nHosting events at Animate Theater, including live performances, readings, fan meetings, and talks\nOperating stores and event locations across Japan and in selected overseas markets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Anime, manga, and game merchandise\nBooks and doujinshi\nGames\nCDs, Blu-rays, and DVDs\nArt materials\nTrading cards\nCosplay products through ACOS\nLimited-edition and collaboration goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Specialty retail and entertainment for anime, manga, games, and Japanese pop culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Anime, manga, game, character-content, and other Japanese pop-culture fans and customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking anime, manga, game, and character merchandise, themed retail experiences, collaboration cafés, and related live events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for anime, manga, game, and character merchandise\nAttending limited-time themed shops and pop-up collaborations\nBuying limited collaboration goods and event merchandise\nVisiting a collaboration café for character-themed drinks, food, and photo opportunities\nAttending live performances, readings, fan meetings, talks, and other events at Animate Theater\nFinding nearby Animate stores in Japan or overseas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of anime, manga, game, and character-related products\nOpportunities to enjoy limited-time themed shops and fan-focused exhibitions\nAbility to experience official collaboration cafés and character-themed food and drinks\nOpportunities to attend live entertainment and fan events\nA more immersive way to engage with favorite works and characters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://animate.co.jp","updated_at":"2026-11-08T02:35:31.725526+00:00"}]}],"last_refreshed_at":"2026-11-08T02:35:31.736919+00:00","last_changed_at":"2026-11-08T02:35:31.747655+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7c3160ce-44b2-4502-a92c-96ffa8c12d37"}