{
  "slug": "annoto",
  "name": "Annoto",
  "description": "Annoto provides an in-video engagement and analytics platform for educational institutions. It allows instructors to add quizzes, discussions, notes, and peer review directly into existing course videos from various hosts and LMS platforms, aiming to transform passive video watching into active, measurable learning experiences.",
  "url": "https://optimly.ai/brand/annoto",
  "websiteUrl": "https://annoto.net/",
  "logoUrl": "https://logo.clearbit.com/annoto.net",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Interactive Video Creation & Editing Platforms for Education",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T22:08:42.634Z",
  "verifiedVitals": {
    "website": "https://annoto.net",
    "category": "EdTech",
    "what_it_does": "Annoto provides an in-video engagement and insights platform that adds quizzes, discussions, notes, peer review, and analytics directly into existing videos. It integrates with various video hosts and Learning Management Systems (LMS) to enhance active learning and provide insights into student engagement and comprehension.",
    "primary_audience": "Educational institutions (universities, colleges), instructors, students, and corporate training environments.",
    "core_product": "An in-video engagement layer that integrates with existing video platforms and LMS, offering features such as time-anchored comments, in-video quizzes, personal notes, reactions, and learning analytics.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing information is not publicly available; users are directed to book a demo or contact the sales team."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789962708338
}