# Aon-investments > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Aon Investments USA Inc. (AIUSA) provides professional investment advisory and consulting services to institutional clients, including defined benefit and defined contribution plans, not-for-profit organizations, insurance companies, and registered investment advisers/wealth managers. The firm offers services like investment policy planning, asset allocation, manager evaluation and selection, performance review, alternative asset advisory, outsourced chief investment officer (OCIO) services, and pension risk management. AIUSA is registered with the SEC as an investment adviser, and with the CFTC as a Commodity Pool Operator and Commodity Trading Advisor, and is a member of the NFA. - Business Profile: https://optimly.ai/brand/aon-investments - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://assets.aon.com/ - Logo: https://logo.clearbit.com/assets.aon.com - Slug: aon-investments - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Financial Services - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: In-house Investment Committee/Staff: Large institutional clients could manage their investment portfolios and policies entirely with internal staff and investment committees, without external advisory | Traditional Investment Consulting Firms: Engaging other third-party investment consulting firms or wealth management agencies that offer similar advisory, research, and asset allocation services but w | Maintain Status Quo Investment Strategy: Institutions might choose to continue with their existing investment policies and manager selections without seeking new or updated external advisory services, Solutions: Aon Investments USA Inc. services | Aon institutional investment advisory | Aon Hewitt Investment Consulting name change | Aon plc investment subsidiary | Aon Investments USA Inc. direct retail wealth management | Market Data & Analytics Platforms: Utilizing advanced market data, analytics, and portfolio management software independently to inform investment decisions and manage risk, rather than relying on ext