{"name":"Apache Motel","domain":"apachemotelinmoab.com","url":"https://optimly.ai/brand/apache-motel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic retro motel in Moab, Utah, offering western-inspired rooms, modern amenities, and access to Southern Utah attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"description","label":"Description","shape":"text","content":"Apache Motel is a historic retro roadside motel in the heart of Moab, Utah. Recognized as a National Historic Property, it combines western charm, Hollywood history, comfortable accommodations, and friendly hospitality near Arches National Park, Canyonlands National Park, and Moab’s outdoor recreation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide comfortable, memorable stays through friendly hometown service, retro roadside charm, and authentic Moab and western history.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://apachemotelinmoab.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, friendly, nostalgic, and adventure-oriented, with an emphasis on retro roadside charm, western character, and warm hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Moab, Utah, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient, comfortable lodging for visitors exploring Moab, Southern Utah’s national parks, red-rock landscapes, and outdoor recreation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lodging and room accommodations\nOnline room viewing and booking\nHospitality and guest service\nHistoric and retro roadside lodging experience\nAccess to outdoor recreation and local attractions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Standard King Room\nDouble Queen Room\n2 Queen Kitchenette\n2 Queen Full Kitchen\nManager Suite\nJohn Wayne Suite","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The motel advertises great rates, but no specific prices are provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors to Moab, Utah, including national park travelers, road-trippers, families, groups, couples, outdoor recreation guests, and guests seeking a nostalgic motel experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers planning a Utah road trip, national park adventure, romantic desert getaway, family or group stay, or outdoor recreation trip in and around Moab.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Utah road trips\nVisits to Arches National Park and Canyonlands National Park\nHiking, biking, off-road adventures, and rafting trips\nRomantic desert getaways\nFamily and group stays\nNostalgic roadside motel experiences\nExtended stays requiring kitchen facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable accommodations in Moab\nConvenient access to national parks, trails, restaurants, shopping, and outdoor recreation\nA memorable stay with retro roadside and western character\nFriendly, welcoming hospitality\nAccess to free Wi-Fi, an outdoor pool, free parking, bike-friendly facilities, and adventure-ready amenities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apachemotelinmoab.com","updated_at":"2026-11-08T01:57:02.084787+00:00"}]}],"last_refreshed_at":"2026-11-08T01:57:02.090976+00:00","last_changed_at":"2026-11-08T01:57:02.098496+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=835453a7-052e-4d1b-bc92-c6076119ffff"}