{"name":"Apex Hotels","domain":"apexhotels.co.uk","url":"https://optimly.ai/brand/apex-hotels","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK family-owned hotel group offering city stays, dining, spa experiences, and meetings and events across nine hotels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"description","label":"Description","shape":"text","content":"Apex Hotels is a family-owned UK hotel group founded in Edinburgh. Its nine hotels serve business and leisure travelers across Edinburgh, Glasgow, London, Bath, Dundee, and Dunblane, with accommodation, restaurants, spa services, gift vouchers, and meeting and event spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide warm, human, effortless hospitality through comfortable stays, thoughtful touches, genuine care, and a welcoming environment where guests can be themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://apexhotels.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, human, personal, relaxed, and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1996","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned business","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides comfortable, convenient, and personalized accommodation and hospitality for leisure trips, business travel, celebrations, dining, wellness, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation\nHospitality and guest services\nRestaurant and bar operations\nSpa and wellness experiences\nMeetings and events facilities\nGift vouchers for stays, dining, and spa days\nSustainable hotel operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Nine UK hotels\nHotel rooms and stays\nRestaurants and bars\nSpa days and treatments\nMeetings and event spaces\nGift vouchers\nStay Longer, Save & Experience More offer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Business and leisure travelers, people celebrating special occasions, dining guests, spa visitors, and organizations planning meetings, conferences, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking warm, comfortable, personal hotel stays in UK city and destination locations, plus organizations needing meeting and event space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"City breaks and leisure stays\nBusiness trips\nLonger holidays\nDining and after-work drinks\nSpa days and wellness treatments\nMeetings and conferences\nCelebrations and special occasions\nGift giving","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable and relaxing stays\nA warm, personal welcome and attentive service\nConvenient access to dining, spa, and event facilities\nMemorable celebrations and experiences\nFlexible options for meetings and events\nMore sustainable hospitality experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apexhotels.co.uk","updated_at":"2026-11-07T06:43:31.134472+00:00"}]}],"last_refreshed_at":"2026-11-07T06:43:31.486844+00:00","last_changed_at":"2026-11-07T06:43:31.583026+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bfd6c8a8-d0c7-4646-bba3-05263b404984"}