# Apex Hotels

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/apex-hotels
- **Dataset:** https://optimly.ai/brand/apex-hotels.json
- **Markdown:** https://optimly.ai/brand/apex-hotels/llms.txt
- **Official website:** https://apexhotels.co.uk
- **Slug:** apex-hotels
- **Categories:** travel-hospitality

## Overview

- **Tagline:** UK family-owned hotel group offering city stays, dining, spa experiences, and meetings and events across nine hotels.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Description:** Apex Hotels is a family-owned UK hotel group founded in Edinburgh. Its nine hotels serve business and leisure travelers across Edinburgh, Glasgow, London, Bath, Dundee, and Dunblane, with accommodation, restaurants, spa services, gift vouchers, and meeting and event spaces.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

## Identity

- **Mission:** To provide warm, human, effortless hospitality through comfortable stays, thoughtful touches, genuine care, and a welcoming environment where guests can be themselves.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Website:** https://apexhotels.co.uk
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Voice & tone:** Warm, welcoming, human, personal, relaxed, and reassuring.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Founded:** 1996
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Parent ownership:** Family-owned business
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

## Offerings

- **Problem solved:** Provides comfortable, convenient, and personalized accommodation and hospitality for leisure trips, business travel, celebrations, dining, wellness, and events.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Core capabilities:**
  - Hotel accommodation
  - Hospitality and guest services
  - Restaurant and bar operations
  - Spa and wellness experiences
  - Meetings and events facilities
  - Gift vouchers for stays, dining, and spa days
  - Sustainable hotel operations
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Products / SKUs:**
  - Nine UK hotels
  - Hotel rooms and stays
  - Restaurants and bars
  - Spa days and treatments
  - Meetings and event spaces
  - Gift vouchers
  - Stay Longer, Save & Experience More offer
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

## Audience

- **Target industry:** Hospitality and hotels
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Customer base:** Business and leisure travelers, people celebrating special occasions, dining guests, spa visitors, and organizations planning meetings, conferences, and events.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Ideal customer profile:** Travelers seeking warm, comfortable, personal hotel stays in UK city and destination locations, plus organizations needing meeting and event space.
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Use cases:**
  - City breaks and leisure stays
  - Business trips
  - Longer holidays
  - Dining and after-work drinks
  - Spa days and wellness treatments
  - Meetings and conferences
  - Celebrations and special occasions
  - Gift giving
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

- **Customer outcomes:**
  - Comfortable and relaxing stays
  - A warm, personal welcome and attentive service
  - Convenient access to dining, spa, and event facilities
  - Memorable celebrations and experiences
  - Flexible options for meetings and events
  - More sustainable hospitality experiences
Source: Brand's website (https://apexhotels.co.uk) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

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analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

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```json
{"looking_for":"pricing","gap":"not_found"}
```

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