# Apollo Global Management
> Apollo Global Management, Inc. is a leading global alternative asset manager and retirement services provider. The firm operates across three primary business segments: Asset Management (yield, equity, and hybrid), Retirement Services (primarily through Athene), and Principal Investing. Founded in 1990, it has evolved from a specialist in distressed debt and private equity into a diversified financial institution focusing on investment-grade credit and long-term capital.
- URL: https://optimly.ai/brand/apollo-global-management
- Logo: https://logo.clearbit.com/apollo.com
- Slug: apollo-global-management
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: June 10, 2026