# Appcues
> Appcues is a digital adoption platform that enables companies to create in-app onboarding tours, announcements, and surveys without writing code. It serves product and marketing teams by providing tools to increase feature adoption and user retention through personalized in-product experiences.
- URL: https://optimly.ai/brand/appcues
- Slug: appcues
- BAI Score: 78/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 9, 2026
## Competitors
- Chameleon (https://optimly.ai/brand/chameleon)
- Pendo (https://optimly.ai/brand/pendo)
## Also Referenced By
- Appcuespendo Adjacent Usage (https://optimly.ai/brand/appcuespendo-adjacent-usage)
- Candu (https://optimly.ai/brand/candu)
- Chameleon (Acquirematic Inc.) (https://optimly.ai/brand/chameleon-acquirematic-inc)
- Candu I/O (https://optimly.ai/brand/candu-i-o)
- Userflow (https://optimly.ai/brand/userflow)
- WalkMe (https://optimly.ai/brand/walkme)
- Beamer (https://optimly.ai/brand/beamer)
- Candu Labs (https://optimly.ai/brand/candu-labs)
## Buyer Intent Signals
Problems: Hard-coded UI development: Hard-coding modal windows, tooltips, and checklists directly into the application codebase by engineering teams. | Manual Email/Spreadsheet Nudges: Using spreadsheets or general-purpose email marketing tools (like Mailchimp) to manually nudge users based on exported usage data. | Status Quo / High Churn Acceptance: Accepting high Day-1 churn and low feature adoption as an industry norm without implementing onboarding improvements.
Solutions: best user onboarding software for saas | no-code in-app tooltips | enterprise digital adoption platform reviews | how to increase feature adoption in-app | mobile app user onboarding SDK solutions | Reactice Help Centers/Knowledge Bases: Utilizing customer service platforms like Zendesk or Intercom solely for reactive support articles rather than proactive onboarding.