# Apple Pay
> Apple Pay is a mobile payment and digital wallet service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web using Safari. It digitizes and can replace a credit or debit card chip and PIN transaction at a contactless-capable point-of-sale terminal.
- URL: https://optimly.ai/brand/apple-pay
- Slug: apple-pay
- BAI Score: 98/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: April 11, 2026
- Part of: Apple Inc. (https://optimly.ai/brand/apple-inc)
## Also Referenced By
- Alipay Wechat Pay Ant Grouptencent (https://optimly.ai/brand/alipay-wechat-pay-ant-grouptencent)
- Alipay Wechat Pay (https://optimly.ai/brand/alipay-wechat-pay)
- Alternative Digital Wallets (https://optimly.ai/brand/alternative-digital-wallets)
- Alipaywechat Pay (https://optimly.ai/brand/alipaywechat-pay)
- Bank Cards (https://optimly.ai/brand/bank-cards)
- Digital Payment Wallets (https://optimly.ai/brand/digital-payment-wallets)