{
  "slug": "appliance-credit-union",
  "name": "Appliance Credit Union",
  "description": "Appliance Credit Union is a financial institution established in 1972, committed to providing financial benefits and services to its members. They offer a range of banking products including various loans, credit cards, accounts, and mobile banking solutions.",
  "url": "https://optimly.ai/brand/appliance-credit-union",
  "websiteUrl": "https://appliancecu.com/",
  "logoUrl": "https://logo.clearbit.com/appliancecu.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Retail & Commercial Banks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T08:16:29.314Z",
  "verifiedVitals": {
    "website": "https://appliancecu.com",
    "category": "Credit Union",
    "what_it_does": "Appliance Credit Union provides financial benefits and services to its members, including various types of accounts, loans (vehicle, mortgage, personal, signature), and credit cards.",
    "primary_audience": "Individuals who are members of the credit union.",
    "core_product": "Savings accounts, checking accounts, vehicle loans, mortgage loans, personal loans, signature loans, and credit cards.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Charges fees for certain services (e.g., skipping loan payments) and interest on loans."
    },
    "parent_ownership": "Member-owned"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790207349521
}