# AppsFlyer
> AppsFlyer is a leading global mobile marketing analytics and attribution platform. It provides app developers and marketers with a suite of tools to measure campaign performance, prevent ad fraud, and optimize user acquisition across mobile, web, and CTV platforms.
- URL: https://optimly.ai/brand/appsflyer
- Slug: appsflyer
- BAI Score: 88/100
- Archetype: Incumbent
- Category: Marketing Technology (MarTech)
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## Full Details / RAG Data
### Overview
AppsFlyer is listed in the AI Directory.
AppsFlyer is a leading global mobile marketing analytics and attribution platform. It provides app developers and marketers with a suite of tools to measure campaign performance, prevent ad fraud, and optimize user acquisition across mobile, web, and CTV platforms.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | AppsFlyer |
| Slug         | appsflyer |
| URL          | https://optimly.ai/brand/appsflyer |
| BAI Score    | 88/100 |
| Archetype    | Incumbent |
| Category     | Marketing Technology (MarTech) |
| Last Updated | 2026-03-25T21:20:56.901Z |
### Links
- Canonical page: https://optimly.ai/brand/appsflyer
- JSON endpoint: /brand/appsflyer.json
- LLMs.txt: /brand/appsflyer/llms.txt