# AppsFlyer
> AppsFlyer is a leading global mobile marketing analytics and attribution platform. It provides app developers and marketers with a suite of tools to measure campaign performance, prevent ad fraud, and optimize user acquisition across mobile, web, and CTV platforms.
- URL: https://optimly.ai/brand/appsflyer
- Slug: appsflyer
- BAI Score: 88/100
- Archetype: Incumbent
- Category: Marketing Technology (MarTech)